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Marketing theory with a strate...
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Marketingforschung
9
Marketing
5
Strategisches Management
4
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3
Wettbewerbsstrategie
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Day, George S.
21
Aaker, David A.
9
Kumar, V.
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Strategic management policy and planning : a multivolume treatise
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
132
OLC EcoSci
58
RePEc
7
BASE
4
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1
Analysis for strategic market decisions
Day, George S.
-
1986
Persistent link: https://www.econbiz.de/10004726436
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2
Market driven strategy : processes for creating value ; with a new introduction
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10004580009
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3
Buyer attitudes and brand choice behavior
Day, George S.
-
1970
-
1. print.
Persistent link: https://www.econbiz.de/10004016347
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4
Market driven strategy : processes for creating value
Day, George S.
-
1990
Persistent link: https://www.econbiz.de/10004086464
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5
Readings in strategic marketing : analysis, planning, and implementation
Weitz, Barton A.
(
contributor
);
Wensley, Robin
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10009603736
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6
Wharton on dynamic competitive strategy
Day, George S.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10004321186
Saved in:
7
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10004255067
Saved in:
8
Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004346121
Saved in:
9
Identifying competitive product-market boundaries : strategic and analytical issues
Day, George S.
;
Shocker, Allan D.
-
1976
Persistent link: https://www.econbiz.de/10004091803
Saved in:
10
The interface of marketing and strategy
Day, George S.
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10004096267
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