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Consumer decision process : marketing and advertising implications
Nicosia, Francesco M. - 1966
Persistent link: https://www.econbiz.de/10004626662
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Advertising, management, and society : a business point of view ; a project of the Consumer Research Programm
Nicosia, Francesco M. (contributor) - 1974
Persistent link: https://www.econbiz.de/10004654767
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Advertising principles, problems, and cases
Dirksen, Charles J.; Kroeger, Arthur; Nicosia, Francesco M. - 1977 - 5. ed.
Persistent link: https://www.econbiz.de/10004016533
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Industrial Buying Behavior: source loyalty in the purchase of industrial components
Wind, Yoram - 1967
Persistent link: https://www.econbiz.de/10004843137
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Advertising Measurement and decision making
Dalbey, Homer M.; Gross, Irwin; Wind, Yoram - 1968
Persistent link: https://www.econbiz.de/10004348099
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Corporate growth through synergy : concept, measurement & applications
Wind, Yoram; Mahajan, Vijay - 1985
Persistent link: https://www.econbiz.de/10004142163
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Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green
Wind, Yoram (contributor) - 2004
Persistent link: https://www.econbiz.de/10004446773
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Convergence marketing : strategies for reaching the new hybrid consumer
Wind, Yoram; Mahajan, Vijay - 2002
Persistent link: https://www.econbiz.de/10004740615
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Organizational buying behavior
Webster, Frederick E.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10004745165
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New product forecasting : models and applications
Wind, Yoram (contributor) - 1981
Persistent link: https://www.econbiz.de/10004619129