Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green
ed. by Yoram (Jerry) Wind ; Paul E. Green
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Wind, Yoram (contributor) |
| Publisher: |
Boston [u.a.] : Kluwer Academic Publ. |
| Subject: | Paul E. Green | Marketing | Marktforschung | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 346 S. : Ill., graph. Darst. |
|---|---|
| Series: | International series in quantitative marketing. - New York, NY : Springer. - Vol. 14 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Nebent.: Market research and modeling |
| ISBN: | 1-402-07596-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004446773