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Business marketing management : B2B
Hutt, Michael D.; Speh, Thomas W. - 2007 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004899585
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Management der Business-to-Business-Kommunikation : Instrumente, Maßnahmen, Fallbeispiele
Fuchs, Wolfgang - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004817209
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Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael (contributor) - 2006 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004874109
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Nuts, bolts and magnetrons : a practical guide for industrial marketers
Millier, Paul; Palmer, Roger - 2000
Persistent link: https://www.econbiz.de/10004777377
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Developments in industrial B2B services
Markeset, Tore (contributor) - In: International journal of services technology and management 11,1 (2009)
Persistent link: https://www.econbiz.de/10008688129
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Strategic marketing management : planning, implementation and control
Wilson, Richard M. S. - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10004132566
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The marketing plan
Cohen, William A. - 2005 - 4th ed.
Persistent link: https://www.econbiz.de/10004001317
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004259011
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The marketing plan
Cohen, William A. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004404131