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Measuring advertising effectiveness
Lucas, Darrell Blaine; Britt, Steuart Henderson - 1963
Persistent link: https://www.econbiz.de/10004661524
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Marketing Management & administrative action
Britt, Steuart Henderson (contributor);  … - 1968 - Completely rev. ed.
Persistent link: https://www.econbiz.de/10004635858
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Advertising Psychology and research : an introductory book
Lucas, Darrell Blaine; Britt, Steuart Henderson - 1950 - 2. impr.
Persistent link: https://www.econbiz.de/10004637535
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Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson - 1978
Persistent link: https://www.econbiz.de/10004005566
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Consumer behavior and the behavioral sciences : theories and applications
Britt, Steuart Henderson (contributor) - 1966
Persistent link: https://www.econbiz.de/10004006310
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Consumer behavior in theory and in action
Britt, Steuart Henderson (contributor) - 1970
Persistent link: https://www.econbiz.de/10004014068
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Psychological experiments in consumer behavior
Britt, Steuart Henderson (contributor) - 1970
Persistent link: https://www.econbiz.de/10004014069
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The Dartnell marketing manager's handbook
Britt, Steuart Henderson (contributor) - 1973
Persistent link: https://www.econbiz.de/10004014662
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Messung der Werbewirkung
Lucas, Darrell Blaine; Britt, Steuart Henderson - 1966 - Lizenzausg.
Persistent link: https://www.econbiz.de/10004659835
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Marketing management and administrative action
Britt, Steuart Henderson (contributor);  … - 1978 - 4. ed
Persistent link: https://www.econbiz.de/10004661034