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The Nature and structure of consumer product categories
Sujan, Mita - 1985
Persistent link: https://www.econbiz.de/10004712314
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The role of consumers' autobiographical memories in informations processing
Baumgartner, Hans; Sujan, Mita; Bettman, James R. - 1991
Persistent link: https://www.econbiz.de/10004138243
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Children's use of perceptual cues in product categorization
John, Deborah Roedder; Sujan, Mita - 1990
Persistent link: https://www.econbiz.de/10004111319
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Autobiographical memories and consumer judgments
Sujan, Mita; Bettman, James R.; Baumgartner, Hans - 1992
Persistent link: https://www.econbiz.de/10004147258
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Retrospection versus anticipation : the role of the AD under retrospective and anticipatory self-referencing
Krishnamurthy, Parthasarathy; Sujan, Mita - 1997
Persistent link: https://www.econbiz.de/10004228396
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Patterns of affective reactions to ads : the integration of moment to moment responses into overall judgments
Baumgartner, Hans; Sujan, Mita; Padgett, Daniel T. - 1994
Persistent link: https://www.econbiz.de/10004566091
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Age Differences in product categorization
John, Deborah Roedder; Sujan, Mita - 1988
Persistent link: https://www.econbiz.de/10004679502
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Knowledge, motivation and adaptive behavior : a framework for improving selling effectiveness
Weitz, Barton A.; Sujan, Harish; Sujan, Mita - 1985
Persistent link: https://www.econbiz.de/10004759695
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Increasing sales productivity by getting your salespeople to work smarter
Weitz, Barton A.; Sujan, Harish; Sujan, Mita - 1987
Persistent link: https://www.econbiz.de/10004759699
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Changes in salespeople's knowledge structures with expertise
Sujan, Harish; Sujan, Mita; Bettman, James R. - 1987
Persistent link: https://www.econbiz.de/10004712283