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An information processing theory of consumer choice
Bettman, James R. - 1979
Persistent link: https://www.econbiz.de/10003999225
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The role of consumers' autobiographical memories in informations processing
Baumgartner, Hans; Sujan, Mita; Bettman, James R. - 1991
Persistent link: https://www.econbiz.de/10004138243
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Autobiographical memories and consumer judgments
Sujan, Mita; Bettman, James R.; Baumgartner, Hans - 1992
Persistent link: https://www.econbiz.de/10004147258
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Changes in salespeople's knowledge structures with expertise
Sujan, Harish; Sujan, Mita; Bettman, James R. - 1987
Persistent link: https://www.econbiz.de/10004712283
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The Effects of discrepant information on brand positioning, brand perceptions, and category perceptions
Sujan, Mita; Bettman, James R. - 1987
Persistent link: https://www.econbiz.de/10004712284
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The practical Know-how of selling : differences in knowledge content between more and less effective performers
Sujan, Harish; Sujan, Mita; Bettman, James R. - 1987
Persistent link: https://www.econbiz.de/10004712317
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Emotional decisions : tradeoff difficulty and coping in consumer choice
Luce, Mary Frances; Bettman, James R.; Payne, John W. - 2001
Persistent link: https://www.econbiz.de/10004685765
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Research in consumer information processing
Bettman, James R.; Sujan, Mita - 1987
Persistent link: https://www.econbiz.de/10004773934
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Effects of framing on evaluation of comparable and non-comparable alternatives by expert and novice consumers
Bettman, James R.; Sujan, Mita - 1987
Persistent link: https://www.econbiz.de/10004773941