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Strategic marketing analysis
Chernev, Alexander - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10004896936
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Strategic marketing management
Chernev, Alexander - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10004931128
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The effect of common features on brand choice : attribute importance, consumers
Chernev, Alexander - 1997 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004377117