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Service management and marketing : managing the moments of truth in service competition
Grönroos, Christian - 1990 - 1. print.
Persistent link: https://www.econbiz.de/10004085534
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From marketing mix to relationship marketing : toward a paradigm shift in marketing
Grönroos, Christian - 1993
Persistent link: https://www.econbiz.de/10004204952
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Strategic management and marketing in the service sector
Grönroos, Christian - 1985
Persistent link: https://www.econbiz.de/10004313176
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The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian - 1995
Persistent link: https://www.econbiz.de/10004404115
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Lönar sig service och fär man betalt för den? : En teori om relationskostnader
Grönroos, Christian - 1996
Persistent link: https://www.econbiz.de/10004404126
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Service management and marketing : a customer relationship management approach
Grönroos, Christian - 2. ed.
Persistent link: https://www.econbiz.de/10004594745
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Strategic management and marketing in the service sector
Grönroos, Christian - 1993 - 4. print.
Persistent link: https://www.econbiz.de/10004180287
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Relationship marketing : interaction, dialogue and value
Grönroos, Christian - 1997
Persistent link: https://www.econbiz.de/10004715447
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Developing the service offering - a source of competitive advantage
Grönroos, Christian - 1987
Persistent link: https://www.econbiz.de/10004754484
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Service management and marketing : customer management in service competition
Grönroos, Christian - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004877761