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1
A gaps analysis of consumer behavior and legal perspectives on advertising processing and deceptive advertising
Wright, Linda Berns
-
1996
Persistent link: https://www.econbiz.de/10004760250
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2
A comparison of the segregation and integration models of coupon framing in explaining sales, repeat purchase rates, and brand choice
Cheong, Ki-Ju
-
1990
Persistent link: https://www.econbiz.de/10004760263
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3
Youth at work : the unionized fast food and grocery workplace
Tannock, Stuart
-
2001
Persistent link: https://www.econbiz.de/10004735597
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4
Die generelle Einstellung deutscher Rezipienten gegenüber Werbung : eine qualitative und quantitative Modellvalidierung
Hardt, Anna A.
-
1999
Persistent link: https://www.econbiz.de/10004598054
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5
Externe Referenzpreise : eine empirisch gestützte verhaltenswissenschaftliche Analyse
Eschweiler, Maurice
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004863753
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6
The effects of brand related schemas on product evaluation : using a priming framework and and advertising/evidence interaction
Sanyal, Abhijit
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1994
Persistent link: https://www.econbiz.de/10004760271
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7
Abwechslungsbedürfnis und
Werbewirkung
: Theoretische Überlegungen und experimentelle Prüfung
Dechêne, Christian Frédéric
-
2006
Persistent link: https://www.econbiz.de/10004909836
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8
Abwechslungsbedürfnis und
Werbewirkung
: theoretische Überlegungen und experimentelle Prüfung
Dechêne, Christian
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004890920
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9
Werbecharaktere im Umfeld fiktionaler Medienwelten : eine Analyse der Übertragbarkeit fikionaler Bedeutungen auf die Werbung
Spilski, Anja
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009022681
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10
Werbecharaktere im Umfeld fiktionaler Medienwelten : Eine Analyse der Übertragbarkeit fikionaler Bedeutungen auf die Werbung
Spilski, Anja
-
2011
Persistent link: https://www.econbiz.de/10009023183
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