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Identifying competitive product-market boundaries : strategic and analytical issues
Day, George S.; Shocker, Allan D. - 1976
Persistent link: https://www.econbiz.de/10004091803
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Brand equity : a perspective on its meaning and measurement
Srivastava, Rajendra K.; Shocker, Allan D. - 1991
Persistent link: https://www.econbiz.de/10004176858
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Multi-attribute approaches for product concept evaluation and generation : a crit. review
Shocker, Allan D.; Srinivasan, V. - 1977
Persistent link: https://www.econbiz.de/10004788914
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Proactive approaches to implementing the marketing concept : a review of multi-attribute applications to product concept generation and evaluation
Shocker, Allan D.; Srinivasan, V. - 1976
Persistent link: https://www.econbiz.de/10004788921