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Der Erwerb von Sportsenderechten unter besonderer Berücksichtigung der ökonomischen Reputationstheorie
Walter, Dirk - 1999
Persistent link: https://www.econbiz.de/10004023882
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Ökonomische Implikationen der Ausrichtung Olympischer Spiele von München 1972 bis Atlanta 1996
Preuß, Holger - 1999
Persistent link: https://www.econbiz.de/10004561269
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Competition issues related to sports
1997
Persistent link: https://www.econbiz.de/10004327712
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Sports marketing : a strategic perspective
Shank, Matthew D. - 1999
Persistent link: https://www.econbiz.de/10004342514
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Sports marketing : a strategic perspective
Shank, Matthew D. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004427950
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Sports marketing : a strategic perspective
Shank, Matthew D. - 2005 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004512942
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Sportgrossveranstaltungen und Fremdenverkehrsmarketing : e. empir. Marketingstudie
Schnedlitz, Peter; Piber, Hannes - 1985
Persistent link: https://www.econbiz.de/10004685445
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The ultimate guide to sports marketing
Graham, Stedman; Delpy, Lisa; Goldblatt, Joe Jeff - 2001 - 2. ed.
Persistent link: https://www.econbiz.de/10004777356