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Public & nonprofit marketing : readings & cases
Lovelock, Christopher H.; Weinberg, Charles B. - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10004192495
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Public and nonprofit marketing : cases and readings
Lovelock, Christopher H.; Weinberg, Charles B. - 1984
Persistent link: https://www.econbiz.de/10004619287
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Marketing for public and nonprofit managers
Lovelock, Christopher H.; Weinberg, Charles B. - 1984
Persistent link: https://www.econbiz.de/10004622274
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Marketing challenges : cases and exercises
Lovelock, Christopher H.; Weinberg, Charles B.
Persistent link: https://www.econbiz.de/10004059324