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Direct and moderated effects of customer satisfaction on two dimensions of loyality in a business to business context
Wangenheim, Florian von; Bayón, Tomás - 2001
Persistent link: https://www.econbiz.de/10004752399
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Customer satisfaction in industrial markets : dimensional and multiple role issues
Homburg, Christian; Rudolph, Bettina - 1997
Persistent link: https://www.econbiz.de/10004802051
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Business to business marketing : a step by step guide
Wright, Ray - 2004
Persistent link: https://www.econbiz.de/10004444186
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Nuts, bolts and magnetrons : a practical guide for industrial marketers
Millier, Paul; Palmer, Roger - 2000
Persistent link: https://www.econbiz.de/10004777377
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Business to business market research : understanding and measuring business markets
McNeil, Ruth - 2005
Persistent link: https://www.econbiz.de/10004826695
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Customer confusion in service to business markets : foundations and first empirical results
Lakotta, Jan; Jacob, Frank - 2008
Persistent link: https://www.econbiz.de/10004257915
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Interaktive Markenführung im B2B-Verkauf
Binckebanck, Lars - 2006
Persistent link: https://www.econbiz.de/10004106066
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Tarifwahlverhalten im Business-to-Business-Bereich : empirisch gestützte Analyse am Beispiel Mobilfunktarife
Stingel, Susanne - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004184056
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Business-to-Business-Marketing im Facility-Management : ein Handbuch für Vertriebs- und Marketing-Manager ; mit 13 Tabellen
Harting, Christian - 2002
Persistent link: https://www.econbiz.de/10004706594
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Business to business electronic commerce : challenges and solutions
Warkentin, Merrill (contributor) - 2002
Persistent link: https://www.econbiz.de/10004708031