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A new approach to nonlinear consumer behavior and market segmentation by the use of orthogonal polynomials
Laroche, Michel - 1976 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004855198
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Product country images : impact and role in international marketing
Papadopoulos, Nicolas (contributor) - 1993
Persistent link: https://www.econbiz.de/10004163151
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Advertising management in Canada
Darmon, René Y.; Laroche, Michel - 1984
Persistent link: https://www.econbiz.de/10004716220
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Le marketing : fondements et applications
Darmon, René Y.; Laroche, Michel; Petrof, John V. - 1982 - 2. éd.
Persistent link: https://www.econbiz.de/10004716222
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Le marketing : fondements et applications
Darmon, René Y.; Laroche, Michel; Petrof, John V. - 1986 - 3. éd.
Persistent link: https://www.econbiz.de/10004716225
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Marketing in Canada : a management perspective
Darmon, René Y.; Laroche, Michel; Petrof, John V. - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10004716232
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Consumer brand categorization and price quality evaluation
Bliemel, Friedhelm; Laroche, Michel - 1985 - Rev.
Persistent link: https://www.econbiz.de/10004770074
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Canadian marketing : principles and applications
Darmon, René Y.; Laroche, Michel; Petrof, John V. - 1981
Persistent link: https://www.econbiz.de/10004796558