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Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane - 2003
Persistent link: https://www.econbiz.de/10004457807
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Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10004954631
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Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane - 1998
Persistent link: https://www.econbiz.de/10004056904
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10004778340
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Branding and brand equity
Keller, Kevin Lane - 2002
Persistent link: https://www.econbiz.de/10004779681
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10004887131
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Conceptualizing, measuring, and managing customer based brand equity
Keller, Kevin Lane - 1991
Persistent link: https://www.econbiz.de/10004143508
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip (contributor); Bliemel, Friedhelm (contributor)
Persistent link: https://www.econbiz.de/10004005441
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The effects of sequential introduction of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1991
Persistent link: https://www.econbiz.de/10004185850
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The effect of brand repositioning on memory for advertising information
Heckler, Susan Elizabeth; Keller, Kevin Lane; Houston, … - 1993
Persistent link: https://www.econbiz.de/10004204367