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Kommunikationsstrategien im Lifestyle-Marketing
Loschelder, Julia - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004928565
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Umweltschützer als Zielgruppe des ökologischen Innovationsmarketing : Ergebnisse einer Befragung von BUND-Mitgliedern
Bodenstein, Gerhard (contributor) - 1998
Persistent link: https://www.econbiz.de/10004346154
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Marken-Agenda
Schönborn, Gregor (contributor) - 2001
Persistent link: https://www.econbiz.de/10004613401
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Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara - 2008
Persistent link: https://www.econbiz.de/10004915043
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Applying social cognition to consumer-focused strategy
Kardes, Frank R. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004857601
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Going green : a wise consumer's guide to a shrinking planet
Kneidel, Sally; Kneidel, Sadie - 2008
Persistent link: https://www.econbiz.de/10004910939
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MKTG 3
Lamb, Charles William; Hair, Joseph F.; MacDaniel, Carl - 2010 - student ed.
Persistent link: https://www.econbiz.de/10004930904
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MKTG : [a student-tested, faculty-approved approach to learning marketing]
Lamb, Charles William; Hair, Joseph F.; MacDaniel, Carl - 2012 - 5. ed., student ed.
Persistent link: https://www.econbiz.de/10009005729