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Selling today : creating customer value
Manning, Gerald L.; Reece, Barry L.; Ahearne, Michael - 2010 - 11. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10004928541
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Including special section impact of outsourcing on business-to-business marketing
Ahearne, Michael (contributor) - In: Industrial marketing management : the international … 38,4 (2009)
Persistent link: https://www.econbiz.de/10008636683
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Selling today
Manning, Gerald L.; Ahearne, Michael; Reece, Barry L. - 2012 - 12th ed., International version.
Persistent link: https://www.econbiz.de/10009006267
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Three way scaling and clustering
Arabie, Phipps; Carroll, J. Douglas; DeSarbo, Wayne S. - 1990 - 2. print.
Persistent link: https://www.econbiz.de/10004102483
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Can you say what taste it had? : A choice model with forgetting of idiosyncratic tastes
Degeratu, Alexandru - 1997
Persistent link: https://www.econbiz.de/10004228397