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Managing brand equity : capitalizing on the value of a brand name
Aaker, David A. - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004108696
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Megabrands : how to build them, how to beat them
Loden, D. John - 1992
Persistent link: https://www.econbiz.de/10004151938
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Marketing related motives and the key role of brands in mergers and acquisitions : the perspective of the US food industry
Dahlhoff, Denise - 2001
Persistent link: https://www.econbiz.de/10004754575
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Branded : the bying and selling of teenagers
Quart, Alissa - 2003
Persistent link: https://www.econbiz.de/10004755258
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Branding television
Johnson, Catherine - 2012
Persistent link: https://www.econbiz.de/10009555869
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Die unsichtbare Hand des Marktes : Wirtschaft und Naturgesetze
Siegmund-Schultze, Manuel - 1992 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004137098
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Modernes Markenmanagement : Geheimnisse erfolgreicher Marken ; internationale Fallstudien
Arnold, David - 1992
Persistent link: https://www.econbiz.de/10004137634
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Warp speed branding : the impact of technology on marketing
Winkler, Agnieszka - 1999
Persistent link: https://www.econbiz.de/10004139499
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New product and brand management : marketing engineering applications
Lilien, Gary L.; Rangaswamy, Arvind - 1999
Persistent link: https://www.econbiz.de/10004139884
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Interaktive Markenführung im B2B-Verkauf
Binckebanck, Lars - 2006
Persistent link: https://www.econbiz.de/10004106066