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Investigation of Consumer Behavior: A Study on Organic Wine

Baziana, Sotiria; Tzimitra-Kalogianni, Eirini - In: International Journal of Social Ecology and Sustainable … 7 (2016) 1, pp. 50-61

Evidence shows that sustainability not only helps a business case getting stronger, but also embraces a sustainability agenda which can stimulate innovation, pushing companies to rethink their operations, products and business models. In addition, during the past few years the demand for organic...

Persistent link: https://www.econbiz.de/10012047687

Retail Marketing Strategies and Brand Management: A Global Retail Industry Perspective

Kasemsap, Kijpokin - In: International Journal of Social and Organizational … 5 (2016) 2, pp. 66-78

This article aims to provide a critical review of the published literature related to retail marketing strategies and … brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail … marketing strategies and technological utilization; international retail marketing strategies in the global retail industry …

Persistent link: https://www.econbiz.de/10012047972

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

In: Journal of Consumer Marketing 31 (2014) 5, pp. 403-404

Persistent link: https://www.econbiz.de/10014849956

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

In: Journal of Consumer Marketing 31 (2014) 6/7, pp. 556-557

Persistent link: https://www.econbiz.de/10014850152

The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media

In: Journal of Consumer Marketing 31 (2014) 4, pp. 329-329

Persistent link: https://www.econbiz.de/10014850504

Entrepreneurial marketing within the French wine industry

Thomas, Lisa C.; Painbéni, Sandra; Barton, Harry - In: International Journal of Entrepreneurial Behavior & Research 19 (2013) 2, pp. 238-260

marketing within the French wine industry. Design/methodology/approach – Following an initial review of the literature … describing the nature of entrepreneurial marketing and its potential application within the wine industry, a case study is … marketing in this commercially important French wine growing region. Findings – The marketing approach adopted by the case …

Persistent link: https://www.econbiz.de/10014769884

Wine service marketing, value co‐creation and involvement: research issues

Hollebeek, Linda D.; Brodie, Roderick J. - In: International Journal of Wine Business Research 21 (2009) 4, pp. 339-353

orientation. Design/methodology/approach – A literature review addressing service provision in wine marketing, consumer … research agenda for involvement‐based wine branding across more traditional, external marketing‐oriented channels (e ….g. supermarket retailing) and emerging, more interactive/relational wine marketing service sectors (e.g. restaurateurs, tourism …

Persistent link: https://www.econbiz.de/10014814112

Putting the Italians on bicycles: marketing at Bianchi, 1885-1955

Mari, Carlo - In: Journal of Historical Research in Marketing 7 (2015) 1, pp. 133-158

Purpose – The aim of this paper is to examine marketing practices within the bicycle industry. Design …/methodology/approach – The paper utilizes both primary and secondary sources to provide a retrospective analysis of marketing strategy at the … largest Italian bicycle company. Findings – The paper explains how marketing works at the Bianchi company and provides a …

Persistent link: https://www.econbiz.de/10014873495

Chinese consumers’ purchasing: impact of value and affect

Li, Ning; Robson, Andrew; Coates, Nigel - In: Journal of Fashion Marketing and Management: An … 17 (2013) 4, pp. 486-508

Purpose – Purchases of luxury fashion brands continues to grow rapidly in metropolitan China, creating a significant global marketplace. Associated behaviour is maturing, exhibiting levels of sophistication and is risk averse, consequently, purchasing intention and willingness to pay more...

Persistent link: https://www.econbiz.de/10014868460

Visual research methodologies, branding and magazine readerships

Trigoni, Mirsini - In: Journal of Fashion Marketing and Management 20 (2016) 3, pp. 339-366

Purpose – The purpose of this paper is to explore how interior spaces can be differently represented across home magazines of different background and target audiences. And investigates how visual texts can differentiate a brand, increase brand loyalty and target different market segments....

Persistent link: https://www.econbiz.de/10014868671