Wine service marketing, value co‐creation and involvement: research issues
Year of publication: |
2009
|
---|---|
Authors: | Hollebeek, Linda D. ; Brodie, Roderick J. |
Published in: |
International Journal of Wine Business Research. - Emerald Group Publishing Limited, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 21.2009, 4, p. 339-353
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Wines | Marketing | Branding | Service levels | Distribution channels and markets |
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