' perspectives towards marketing practices, little is understood. Therefore, this exploratory article has been conducted to analyse … the differences in fans' perceptions and attitudes towards both traditional and social media marketing. The article shows … similarities and differences in perceptions and attitudes towards different parts of traditional and social media marketing. The …

This article aims to provide a critical review of the published literature related to retail marketing strategies and … brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail … marketing strategies and technological utilization; international retail marketing strategies in the global retail industry …

Purpose – The aim of this paper is to examine marketing practices within the bicycle industry. Design …/methodology/approach – The paper utilizes both primary and secondary sources to provide a retrospective analysis of marketing strategy at the … largest Italian bicycle company. Findings – The paper explains how marketing works at the Bianchi company and provides a …

from direct marketing practice suggests that segments based on customer value and customer benefits sought often lead to … studies. Hopes that this work will better inform the marketing efforts of professional sports franchises and indeed all …

‐first century media tool to facilitate marketing activities and reach out to customers more than ever before. Design …/methodology/approach – The approach of the paper is generally conceptual, linking social networking to organizations, marketing activities and … and its brands in the market and facilitate marketing activities and communication strategies. Social media networks with …

financing and venture capital and use digital marketing strategies to reach external markets. Research limitations …