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Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice
Fugate, Douglas L. - In: Journal of Consumer Marketing 24 (2007) 7, pp. 385-394
traditional marketing research approaches and assumptions. Findings – While there are no concrete findings, preliminary … once believed. Combining neural activity images with conventional tools may produce more effective marketing practices …/value – The marriage of cognitive neuroscience and marketing practice is a new field of inquiry. This paper provides a useful, non …
Persistent link: https://www.econbiz.de/10014848624
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MARKET ANALYSIS — THE HOLISTIC APPROACH TO MARKETING
Whitehead, John - In: Industrial Management & Data Systems 88 (1988) 5/6, pp. 18-20
Market analysis has established its usefulness in many businesses and represents a major advance in marketing … integrates marketing activity in a way that has previously proved elusive.  …
Persistent link: https://www.econbiz.de/10014825224
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Pauline Arnold (1894‐1974): pioneer in market research
Brian Jones, D.G. - In: Journal of Historical Research in Marketing 5 (2013) 3, pp. 291-307
Purpose – The purpose of this paper is to provide a biographical sketch of Pauline Arnold focusing on her pioneering contributions to the field of market research. Design/methodology/approach – Archival source material included the Pauline Arnold Collection at the University of Minnesota and...
Persistent link: https://www.econbiz.de/10014873365
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Personal and non‐personal references used by South Korean men in apparel purchase decisions
Shin, Suyun; Dickerson, Kitty - In: Journal of Fashion Marketing and Management: An … 3 (1999) 1, pp. 7-17
An understanding of consumer behaviour helps companies in catering more effectively to the needs and wants of their target markets. This better understanding of the consumer can lead to significant increases in a company's sales within a given market segment, and therefore can lead to increased...
Persistent link: https://www.econbiz.de/10014868223
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Advertising Executives′ Perceptions of Satellite TV′s Potential Impact on the European Market
Howard, Donald G.; Ryans, John K. - In: European Journal of Marketing 23 (1989) 5, pp. 22-30
impact on the European marketing scene during the 1990s (and beyond). While disagreeing somewhat as to the magnitude and … marketing plans.  …
Persistent link: https://www.econbiz.de/10014724690
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On the Reliability of Psychographic Research: Encouraging Signs for Measurement Accuracy and Methodology in Consumer Research
Edris, Thabet A.; Meidan, A. - In: European Journal of Marketing 24 (1990) 3, pp. 23-41
One of the persisting problems that the consumer researcher frequently encounters in using psychographics is the reliability of its measures and analysis. Like any other consumer behaviour measures, psychographics should be reliable enough to measure that which it is intended to measure and...
Persistent link: https://www.econbiz.de/10014724724
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Criteria for Success in New Product Development for Consumer Goods: A Comparative Study
Howley, Michael - In: European Journal of Marketing 24 (1990) 4, pp. 55-60
A very high proportion of new consumer products fail to reach their sales targets and are withdrawn. This is despite apparently rigorous and expensive testing procedures prior to launch. In this article the launch of two alcoholic beverage products in the UK is studied. One was a success while...
Persistent link: https://www.econbiz.de/10014724730
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Export Market Research Orientations of Turkish Firms
Bodur, Muzaffer; Tamer Cavusgil, S. - In: European Journal of Marketing 19 (1985) 2, pp. 5-16
Contrasts a group of exporters based on their choice of traditional versus newer export markets. Uses a sample of 88 Turkish exporters, contrasting the two groups (traditional and export) with respect to: organizational and resource characteristics; information use behaviour; criteria used in...
Persistent link: https://www.econbiz.de/10014724913
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The Marketing of Public Library Services in the UK — Practical Applications
Cronin, Blaise - In: European Journal of Marketing 18 (1984) 2, pp. 45-55
Looks at the practical applications of marketing principles to the management of library services in the UK. Assesses … that the public library service in the UK will probably develop unconventional avenues of marketing, e.g. allowing people …
Persistent link: https://www.econbiz.de/10014724927
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Market research in the guided market place
Gross, Andrew; Szabó, László - In: European Journal of Marketing 7 (1973) 1, pp. 1-17
utilized. Highlights differences and similarities between methodology of marketing employed in the East and the West. Presents … a cross‐section of case studies to illustrate market research carried out. Suggests that marketing research is an …
Persistent link: https://www.econbiz.de/10014725251