Bodur, Muzaffer; Tamer Cavusgil, S. - In: European Journal of Marketing 19 (1985) 2, pp. 5-16
Contrasts a group of exporters based on their choice of traditional versus newer export markets. Uses a sample of 88 Turkish exporters, contrasting the two groups (traditional and export) with respect to: organizational and resource characteristics; information use behaviour; criteria used in...