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A Multistage, Multiprocess Analysis of Consumer Judgment : A Selective Review and Conceptual Framework
Wyer, Robert S.; Kardes, Frank R. - In: Journal of Consumer Psychology 30 (2020) 2, pp. 339-364
Persistent link: https://www.econbiz.de/10012189373
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Special fonts : The competing roles of difficulty and uniqueness in consumer inference
Wu, Ruomeng; Han, Xiaoqi; Kardes, Frank R. - In: Psychology & Marketing 38 (2020) 1, pp. 86-100
Persistent link: https://www.econbiz.de/10012407460
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Is unnatural unhealthy? Think about it : Overcoming negative halo effects from food labels
Sundar, Aparna; Cao, Edita; Wu, Ruomeng; Kardes, Frank R. - In: Psychology & Marketing 38 (2021) 8, pp. 1280-1292
Persistent link: https://www.econbiz.de/10012535719