strategic situations and identify the research that is needed in the area of applying AI to strategic marketing decisions …. Design/methodology/approach The approach was to carry out a literature review and to consult with marketing experts who were … invited to contribute to the paper. Findings There is little research into applying AI to strategic marketing decision …

opportunities available for companies to come up with the right marketing mix for consumers in the rural market. There is a great … marketing mix for rural markets for determining behavioral dimensions of consumer decision-making. Research limitations …. Practical implications This research study is highly useful for the business firms deciding on marketing mix variables for …

on a “distribution channels planning model”, with these contributions and organizing the steps according to a sequence …

Marketing planning is an often neglected subject in small wineries. This article examines why planning is essential and …

and understanding must improve planning that involves joint plans, and schedules must be instituted. Sales and marketing … marketing's active participation in planning and scheduling creates a raised performance and a consensus‐based, trusting working …Effective planning and scheduling systems improve performance in every area of a company. Interfunctional communication …

In conducting marketing analysis, planning, implementation and control, managers need information at almost every point … in the cycle. One marketing executive put it this way: “…to manage a business well is to manage its future and to manage …

The development of a customer‐orientated tourism marketing planning model is described. This model is a conceptual … framework, which highlights the main variables affecting the international marketing operations of public and private tourist … organisations. In particular, the methods with which pertinent information is gathered, processed and utilised by marketing …

well modelled or understood. For marketers, this presents a particularly important problem. Marketing planning is … strategic and tactical planning direction to the firm's overall strategic planning process. Marketing planning has a strategic … they mean when they use the terms planning, marketing and strategy.  …

ongoing market for service providers of all types. Critical to the success of any marketing effort directed towards these … re‐examine their historical, product‐driven sales tactics and reorganize them into actual marketing strategies based on …