A surge of diverse heritage language learners in American schools has contradicted the longstanding ideology that this population is monolithic. Previous theories about separating foreign language learners (FLLs) and heritage language learners (HLLs) are problematic because they fail to address...

Brand perceptual mapping is a visual technique, it displays how a brand is positioned in the mind of customers, as well as in relation to the competitors. With the rapid growth of e-commerce and the abundance of online consumer-generated content, there is no need for marketers to go through...