brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail … industry; the overview of brand management; and the significance of brand management in the global retail industry. Effective … reach with the purposeful retail marketing strategies. Brand management means defining the brand, positioning the brand, and …

both brand and revenues in mind; Look over the fence; and Build a test and learn culture. Practical implications – Provides …, CEOs, senior executives, brand managers, marketing.  …

characteristics, firm characteristics and strategic resources, and product characteristics on standardization decisions in brand … management of emerging market firms. The effects of standardization on brand performance in international markets are also to be … through a survey of eligible managers in charge of international brand operations of 94 strategic business units in Turkey …

Purpose – In recent years, the notion of consumer‐brand relationships has drawn increasing attention from both … researchers and practitioners in the field of service brand marketing. However, different paradigms conceptualize and measure this … notion from diversified perspectives. The current study, integrating and modifying the main concepts of different consumer‐brand …

is a surprisingly diverse set of media articles about strategy and leadership on such topics as brand bruising, executive … automaker confront deregulation, addressing and adapting to global warming, commoditizing the Starbucks brand, Silicon Valley …