Purpose – This paper seeks to examine three evolutionary trends that are pushing the boundaries of loyalty marketing in …/methodology/approach – The paper thoroughly describes three new trends in loyalty marketing, which the authors believe have the potential to … of the three trends in loyalty marketing, marketers will see their boundaries expand and their strategies and tactics …

Highlights the general inattention to human development in marketing research and practice, especially in research and … marketing concerned with older consumers. Describes a new approach to marketing based on human development.  …

Purpose – This paper aims to explore how the service‐dominant (S‐D) logic of marketing proposed by Vargo and Lusch … about the value‐in‐use of goods extends the time‐logic of marketing. The exchange concept is no longer transaction bound …

strategy into marketing programs is impeded. To be successful, segmentation must lead an organization through a process which … undertakes background analysis, determines strategy and develops marketing programs. However, there are a number of points at …

Purpose – This article seeks to explore the usefulness of city marketing as a method to attract new residents and firms … marketing makes clear that residents and firms show spatial self‐preference and do not easily move. This insight questions the … usefulness of cold city marketing aimed at attracting newcomers. Research limitations/implications – The article is largely based …

. Based on these analyses, relevant marketing implications are also discussed. The study hopes to enrich Islamic marketing … literature and contribute further to the understanding of marketing within the context of the Islamic voluntary sector. Design … effective marketing framework, which is expected to retain and manage long-term supportive relationships with the donors …

Purpose – Much of the success of a relationship marketing program rests on the consumers' choice to participate in a …