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Certainty, risk and knowledge in the satisfaction‐purchase intention relationship in a new product experiment
Huy Tuu, Ho; Ottar Olsen, Svein - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 1, pp. 78-101
Purpose – The purpose of this paper is to examine the roles of perceived certainty, manipulated risk and knowledge in … – The respondents of low‐risk as well as high‐knowledge groups report a higher purchase intention. Interestingly, the … low‐risk as well as high‐knowledge groups. In particular, this study finds a positive interaction effect between …
Persistent link: https://www.econbiz.de/10014674765
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The influence of a “green” loyalty program on service encounter satisfaction
Liu, Stephanie Q.; Mattila, Anna S. - In: Journal of Services Marketing 30 (2016) 6, pp. 576-585
Purpose Presently, loyalty programs often offer preferential treatment to the firm’s best customers, and recently, service firms started to incorporate corporate social responsibility (CSR) initiatives into the loyalty reward programs (e.g. Starwood’s “Make A Green Choice”). However,...
Persistent link: https://www.econbiz.de/10014906394
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Cross‐cultural consumer values, needs and purchase behavior
Kim, Jai‐Ok; Forsythe, Sandra; Gu, Qingliang; Jae … - In: Journal of Consumer Marketing 19 (2002) 6, pp. 481-502
This study examined the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, China and South Korea. Between self‐directed values and social affiliation values, self‐directed values were the underlying determinant of needs to be satisfied by apparel...
Persistent link: https://www.econbiz.de/10014848301
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Compulsive comorbidity and its psychological antecedents: a cross‐cultural comparison between the US and South Korea
Kwak, Hyokjin; Zinkhan, George M.; Lester Roushanzamir, … - In: Journal of Consumer Marketing 21 (2004) 6, pp. 418-434
, risk‐taking tendencies) are significantly related to compulsive consumption behaviors in both countries.  …
Persistent link: https://www.econbiz.de/10014848423
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Integrating effect of consumer perception factors in predicting private brand purchase in a Korean discount store context
Jin, Byoungho; Gu Suh, Yong - In: Journal of Consumer Marketing 22 (2005) 2, pp. 62-71
Purpose – Despite proven strategic significance and wide acceptance of private label products (PB), our understanding of PB in international markets is limited. The purposes of this study are to propose a model that integrates four consumer characteristic variables (price consciousness, value...
Persistent link: https://www.econbiz.de/10014848444
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Hybrid car purchase intentions: a cross‐cultural analysis
Oliver, Jason D.; Lee, Seung‐Hee - In: Journal of Consumer Marketing 27 (2010) 2, pp. 96-103
Purpose – This paper aims to compare US and Korean consumers' intentions to purchase a high involvement, environmentally friendly product: the hybrid car. Design/methodology/approach – The paper examines how social factors and culture shape intentions to purchase a hybrid car using survey...
Persistent link: https://www.econbiz.de/10014848783
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Consumer‐based brand equity
Jung, Jaehee; Sung, Eunyoung - In: Journal of Fashion Marketing and Management: An … 12 (2008) 1, pp. 24-35
Purpose – The purpose of this study is to measure and compare the consumer‐based brand equity of apparel products by three consumer groups across cultures – Americans in the USA, South Koreans in the USA, and South Koreans in Korea. Also examined was cross‐cultural effects of brand...
Persistent link: https://www.econbiz.de/10014867989
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The influence of self‐construals on young Korean consumers' decision‐making styles
Hong Youn Hahn, Kim; Kean, Rita - In: Journal of Fashion Marketing and Management: An … 13 (2009) 1, pp. 6-19
Purpose – The purpose of this paper is to explore the relationships between self‐construals and decision‐making styles of Korean college students. Design/methodology/approach – A total of 872 Korean college students from three different Korean university campuses completed three‐part...
Persistent link: https://www.econbiz.de/10014868026
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Personal values as underlying motives of shopping online
Koo, Dong‐Mo; Kim, Jae‐Jin; Lee, Sang‐Hwan - In: Asia Pacific Journal of Marketing and Logistics 20 (2008) 2, pp. 156-173
Purpose – The purpose of this study is to investigate the motivational effects of personal values on benefits, attributes, and re‐patronage intention in the context of online shopping. Design/methodology/approach – Using means‐end chain theory as a basis for the theoretical framework,...
Persistent link: https://www.econbiz.de/10014674636
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Four alternative models of online purchase behavior in the Asia‐Pacific Region
Muthaly, Siva; Ha, Hong‐Youl - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 2, pp. 267-279
Purpose – The purpose of this paper is to model the development of e‐purchasing behavior by examining the simultaneous effects of information, web interactivity, satisfaction and positive attitude (PA) on purchase intentions (PIs). Design/methodology/approach – Development and testing of...
Persistent link: https://www.econbiz.de/10014674670