Introduces the special issue entitled “The role of information and communications technology in transforming marketing theory and practice”. Outlines the themes discussed in the papers in the issue, which seek to provide insights into how information and communications technology is...

There have traditionally been different ways in which to view the marketing task, distinctions that have been drawn to facilitate the level of insight available to managers involved in marketing the firm's offer. A traditional distinction has been between business‐to‐consumer (B2C) and...

Enterprise resource planning (ERP) software is the dominant strategic platform for supporting enterprise‐wide business processes. However, it has been criticised for being inflexible and not meeting specific organisation and industry requirements. An alternative, best of breed (BoB),...

Purpose – To construct, test and illustrate a sophisticated and theory‐based architecture for analyzing business process management systems (BPMS) used for business process change. Design/methodology/approach – Exploration of business process modeling‐based BPMS via a meta‐survey of...

Purpose – The purpose of this paper is to define and explore the concept of financial supply chain strategy in a global business environment. The paper aims to illustrate the concepts with a detailed case study of Motorola's global financial supply chain. Design/methodology/approach – This...

Within the customer value literature there is a lacuna of theoretical frameworks and models that underlie consumers’ overall product valuation. This paper addresses this limitation and presents a model integrating consumer values, product benefits, and various costs of consumption. In the...

Purpose – Research on cross cultural differences in preference for variety is scarce. Such research is important because it addresses a marketing instrument for which substantial cultural variations are to be expected. This paper attempts to highlight relevant literature of the domains of...

Purpose – Quality function deployment (QFD) has had considerable success in terms of its implementation in companies. It has also been the subject of many studies in recent years. It seems, however, that there are some shortcomings in the research on this subject and in particular the lack of...

Purpose – The purpose of this paper is to show that conjoint measurement has proved to be an effective tool for identifying customer preferences. However, in order to market products and services successfully information about the variable costs for the various attributes and their respective...