Rose, Gregory M.; Bakir, Aysen; Gentina, Elodie - In: Journal of Consumer Marketing 33 (2016) 5, pp. 364-375
Purpose This paper examines adolescent’ money attitudes in the USA and France. It introduces and validates an 18-item scale for assessing adolescent money attitudes, explores the symbolic values that American and French teens attach to money, identifies the major segments of teens based on...