this paper is to further extend duplication analysis to radio listening. As radio markets are believed to have many … duplication analysis to radio audiences, and the confirmation of the law goes against practitioner expectations. It is also a rare … partitions, the paper considers whether an un‐partitioned duplication analysis provides an adequate description of market …

analysis of online customers’ click stream data to facilitate market segmentation. Cohen’s CAD theory was employed in … useful click streams collected. The results from the subsequent data analysis supported the feasibility of the current work …

Radio is becoming increasingly popular as an advertising medium. At the same time, more and more companies are … 111 commercial spots, covering two campaigns, were broadcast on two radio stations in The Netherlands. Tobit analysis is … used to test the influence of the different variables. The most effective direct response radio commercials are those …

Currently, there is a problem of contextual advertising. Advertisers want to be able to target clearly the audience …, because user experience and revenue depend on the relevance of the displayed ads. Contextual advertising supports much of the … ability to display advertising based on users' interests in real life based on the best techniques of contextual advertising. …

advertising. It was also found that the two generations differ in their understanding of the domain of marketing. These findings …

. Multivariate discriminant analysis suggests that the seven belief factors and the attitude factor, along with age and income levels … exists documenting the evaluation and usage of Web advertising by this growing segment of the US population. Applying Pollay … and Mittal’s seven‐factor advertising beliefs model, the authors explore the Hispanic Web users’ beliefs, attitudes, and …

markets. Offers a corporate advertising example to demonstrate the practical significance of investigating links among birth … order, consumption, and market segmentation. Analysis of responses from 156 subjects who were shown the advertisement …