-commerce markets in Eastern Europe. The growth of internet usage has focused academic attention on the factors that drive the adoption …/methodology/approach The data for this study were collected via face-to-face contact with consumers in Eskisehir. A total of 275 usable …

Purpose – This paper aims on one hand to provide a comparison of mobile consumers' perceptions regarding privacy issues … mostly descriptive. The findings can provide a useful insight for marketers, legislators and consumers regarding the privacy …

somewhat over 20 years old. This research aims at discovering and thus better understanding what Chinese consumers value most … consumers. Originality/value – This research is unique in its topic and research approach, given that it deals with Chinese … consumers, the largest block of consumers in the world. It offers a perspective, not yet considered within the marketing and …

consumers and products into neat and stable lifecycle segments. It is suggested that more importance should be attached to … products having a familiarity fit with consumers – what they know and expect from a particular product. These views are …

Purpose – This paper aims to determine Chinese peasant consumers' decision‐making styles. Design … enterprises can positively interact with rural consumers and achieve optimal allocation of marketing resources. Originality …/value – This paper decribes the decision‐making styles of Chinese peasant consumers based on their purchasing behavior with regard …

interests, nor the AVM, the focus is on the welfare of consumers and as such, a more detached perspective may be useful in this …