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Reputation, Drohungen und Vergeltung: Wiederholte Spiele als Bezugsrahmen für die Analyse von Markteintritten
Kohn, Karsten - In: Zeitschrift für Wirtschaftspolitik 63 (2014) 2, pp. 185-216
Abstract Despite descriptive empirical evidence on start-up numbers and survival rates of young firms, the interaction of market entry decisions and reactions of incumbent competitors is still insufficiently understood in the entrepreneurship literature. Repeated games offer a suitable...
Persistent link: https://www.econbiz.de/10014630806
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Seitz und Stackelberg über das Oligopol / Seitz and Stackelberg on Oligopoly
Heertje, Arnold - In: Jahrbücher für Nationalökonomie und Statistik 218 (1999) 5-6, pp. 712-724
einen Überblick vom Standpunkt der Spieltheorie her.  …
Persistent link: https://www.econbiz.de/10014608721
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Erfordert die Europäische Währungsunion die Koordination der aktiven Arbeitsmarktpolitik in den Mitgliedsländern? / Does the EMU necessitate the Co-ordination of Active Labour Market Policy in the Member Countries?
Jochem, Axel - In: Jahrbücher für Nationalökonomie und Statistik 219 (1999) 5-6, pp. 673-684
Zusammenfassung Durch den Vertrag von Amsterdam vom 2. Oktober 1997 wurde der acquis communautaire der Europäischen Union um ein Kapitel zur gemeinsamen Beschäftigungspolitik erweitert. Ihr Schwerpunkt liegt in der aktiven Arbeitsmarktpolitik. Die vorliegende Arbeit geht der Frage nach,...
Persistent link: https://www.econbiz.de/10014608735
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Classical, Modern, and New Game Theory / Klassische, Moderne und Neue Spieltheorie
Holler, Manfred J. - In: Jahrbücher für Nationalökonomie und Statistik 222 (2002) 5, pp. 556-583
Zusammenfassung Im folgenden Überblick zur Geschichte der Spieltheorie stehen die unterschiedlichen Annahmen über die … Entwicklung der Spieltheorie begleiteten und zu dem führten, was viele als ihren Fortschritt ansehen. Die erste Stufe der … Entwicklung, die Klassische Spieltheorie, ist durch John von Neumanns und Oskar Morgensterns Werk „Game Theory and Economic …
Persistent link: https://www.econbiz.de/10014608902
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Influence of cognition on product component country of origin evaluation
Karunaratna, Amal R.; Quester, Pascale G. - In: Asia Pacific Journal of Marketing and Logistics 19 (2007) 4, pp. 349-362
Purpose – The purpose of this paper is to investigate how need for cognition (NFC), a personality trait, influenced the …
Persistent link: https://www.econbiz.de/10014674625
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The correlates of cognitive ageing and adoption of defensive‐ageing strategies among older adults
Sim Ong, Fon; Lu, Yap‐Ying; Abessi, Masoud; Phillips, … - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 2, pp. 294-305
Purpose – The purpose of this paper is to test the relationship between cognitive age and the adoption of defensive ageing consumption activities and its effect on life satisfaction in an Asian context. The relationship between the antecedent variables of chronological age, biological age and...
Persistent link: https://www.econbiz.de/10014674672
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Assessing the nomological validity of a cognitive age segmentation of Japanese seniors
Van Auken, Stuart; Barry, Thomas E. - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 3, pp. 315-328
Purpose – The purpose of this paper is to use cognitive age to segment college‐educated Japanese seniors, a grouping of interest to many marketers both within and external to Japan. The intent is to demonstrate the nomological validity of the cognitive age concept by relating it to key...
Persistent link: https://www.econbiz.de/10014674673
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The effects of positive and negative ad‐evoked associations on brand attitude
Praxmarer, Sandra; Gierl, Heribert - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 4, pp. 507-520
Purpose – The purpose of this paper is to contribute to research on the cognitive capacity theory. The paper aims to examine the effects of advertising recipients' positive and negative associations, that is their memories and fantasies evoked by the advertising stimulus, on brand attitude for...
Persistent link: https://www.econbiz.de/10014674684
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Advertising effects of songs' nostalgia and lyrics' relevance
Chou, Hsuan‐Yi; Lien, Nai‐Hwa - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 3, pp. 314-329
. Research limitations/implications – Only undergraduate students are sampled. Further, the experiment focuses solely on music …
Persistent link: https://www.econbiz.de/10014674709
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Mind: the gap – to advance CSR research, think about stakeholder cognition
L. Barnett, Michael - In: Annals in Social Responsibility 2 (2016) 1, pp. 4-17
Purpose The purpose of this paper is to develop a better understanding of how, and how well, stakeholders make decisions about rewarding firms for acts of social responsibility and punish firms for their lack thereof. Design/methodology/approach The author integrates factors at the individual,...
Persistent link: https://www.econbiz.de/10014677416