Purpose The purpose of this study is to examine the predictors of product placement acceptance in social networking sites (SNSs) and the mediating role of consumer materialism in the relationship between SNSs usage frequency and product placement acceptance. Design/methodology/approach A survey...

The PGA Tour/Tiger Woods golf series was examined for brand and product placement and found to have 2,100 identifiable brand images, with all but one occurring in the final three years. Brands appearing most frequently included Oakley, Nike, adidas, TW Nike and Tag Heuer. By product category,...

This article describes how by analyzing historical sales data of supermarkets, once data is cleaned, sampled and put through a series of operations, it can be transformed into a sequence database. Finally, the data is used in the SPM of Map-Reduce algorithm to data mining. This experiment has...

Purpose – The purpose of this paper is to contribute to the marketing literature by developing and testing a conceptual model to examine the effects of product placement across a country low in assertiveness and performance orientation (the UK) and a country high in assertiveness and...

Manufacturing strategy literature continues to be split between process and content. Content has continually evolved and more precise applications have been developed. Process has lagged behind because of the difficulty in conducting research in this area. Little has been developed since the...

Purpose – This paper aims to contribute to the marketing literature and practice by examining the effect of product placements on the host brand. The declining effectiveness of traditional advertising has prompted increasing interest in strategies for placing products in media programming....

Purpose – The purpose of this paper is to propose and test a conceptual framework of attitudinal constructs that influence attitude toward the brand in movie product placements. Advertising literature is replete with studies on factors that influence attitude toward the brand (A b ). However,...

Purpose More and more artists mention brand names in their song lyrics; yet, their motivation to do so might differ. While some artists mention brand names out of brand love, other artists mention brand names against financial compensation. As media often discloses such brand name placements,...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...