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Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle; Laurent, Gilles - In: Journal of marketing 74 (2010) 5, pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
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Decision making and brand choice by older consumers
Cole, Catherine; Laurent, Gilles; Drolet, Aimee; Ebert, Jane - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
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Impact of age on brand choice
Lambert-Pandraud, Raphaëlle; Laurent, Gilles - In: The aging consumer : perspectives from psychology and …, (pp. 191-208). 2010
Persistent link: https://www.econbiz.de/10003996993
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Impact of age on brand choice
Lambert-Pandraud, Raphaëlle; Laurent, Gilles - In: The aging consumer : perspectives from psychology and …, (pp. 163-181). 2021
Persistent link: https://www.econbiz.de/10012298599
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Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle; Laurent, Gilles; Mullet, … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011675161