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A longitudinal assessment of consumers' attitudes toward physician's advertising
Moser, H. R.; Freeman, Gordon L. - In: Journal of business and economic perspectives 43 (2016) 1, pp. 103-124
Persistent link: https://www.econbiz.de/10011617369
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Attitudes toward use of advertising and various media practices by physicians
Freeman, Gordon L.; Moser, H. R. - In: Journal of promotion management : JPM 15 (2009) 3, pp. 400-417
Persistent link: https://www.econbiz.de/10003903773
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How the public views optometrists ̕advertising : an empirical analysis
Freeman, Gordon L.; Moser, Homer Ronald - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 3, pp. 255-267
Persistent link: https://www.econbiz.de/10003893249
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An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R. - In: Health marketing quarterly 25 (2007/08) 3, pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
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A longitudinal assessment of consumers' attitudes toward physicians' advertising
Moser, H. R. - In: Journal of hospital marketing & public relations 18 (2007/08) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10003681193
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An empirical analysis of consumers' attitudes toward physicians' services advertising : a comparative cross-sectional study
Moser, H. R. - In: Services marketing quarterly 29 (2007/08) 3, pp. 75-98
Persistent link: https://www.econbiz.de/10003756462
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An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.; Stevens, Robert E.; Loudon, David - In: Health marketing quarterly 33 (2016) 3, pp. 255-273
Persistent link: https://www.econbiz.de/10011584756