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Moser, H. R.
5
Alkhateeb, Fadi M.
2
Freeman, Gordon L.
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Khanfar, Nile M.
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Loudon, David
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ECONIS (ZBW)
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1
An empirical analysis of consumers' attitudes toward physicians' services advertising : a comparative cross-sectional study
Moser, H. R.
- In:
Services marketing quarterly
29
(
2007/08
)
3
,
pp. 75-98
Persistent link: https://www.econbiz.de/10003756462
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2
An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R.
- In:
Health marketing quarterly
25
(
2007/08
)
3
,
pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
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3
A longitudinal assessment of consumers' attitudes toward physicians' advertising
Moser, H. R.
- In:
Journal of hospital marketing & public relations
18
(
2007/08
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10003681193
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4
Attitudes toward use of advertising and various media practices by physicians
Freeman, Gordon L.
;
Moser, H. R.
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 400-417
Persistent link: https://www.econbiz.de/10003903773
Saved in:
5
A longitudinal assessment of consumers' attitudes toward physician's advertising
Moser, H. R.
;
Freeman, Gordon L.
- In:
Journal of business and economic perspectives
43
(
2016
)
1
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011617369
Saved in:
6
Characteristics of physicians targeted by the pharmaceutical industry to participate in e-detailing
Alkhateeb, Fadi M.
;
Khanfar, Nile M.
;
Doucette, William R.
- In:
Health marketing quarterly
26
(
2009/10
)
2
,
pp. 98-116
Persistent link: https://www.econbiz.de/10003860263
Saved in:
7
Physicians' adoption of pharmaceutical e-detailing : application of Rogers' innovation-diffusion model
Alkhateeb, Fadi M.
;
Khanfar, Nile M.
;
Loudon, David
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10003953060
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