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Reaching the audience : new communication technology practices in college sports public relations
Moore, Joseph H.; Carlson, Anne - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 109-126
Persistent link: https://www.econbiz.de/10010406152
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Facebook for Public Relations in the higher education field : a study from four countries Czechia, Slovakia, Poland and Hungary
Eger, Ludvík; Egerová, Dana; Tomczyk, Lukasz; … - In: Journal of marketing for higher education 31 (2021) 2, pp. 240-260
Persistent link: https://www.econbiz.de/10012695060
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Merging public relations with health communication in the context of university alcohol prevention
Brummette, John - In: Health marketing quarterly 32 (2015) 1, pp. 65-80
Persistent link: https://www.econbiz.de/10011289337
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Building self-evaluation skills through criterion-referenced assessment in public relations
Mehta, Amisha; Xavier, Robina - In: Strategic public relations management : statics, (pp. 169-180). 2016
Persistent link: https://www.econbiz.de/10011498392
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Teach students to communicate a brand story with transmedia storytelling
Cronin, John - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 86-101
Persistent link: https://www.econbiz.de/10011590131
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All about that tweet : student perceptions of professors' social media use in the classroom
Merle, Patrick; Freberg, Karen - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10011590138
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The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involve...
Hwang, Geumchan; Chung, Kyu-Soo - In: International journal of sport management and marketing … 18 (2018) 4, pp. 285-300
Persistent link: https://www.econbiz.de/10011948442
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Inference by college admission departments
Conlin, Michael; Dickert-Conlin, Stacey - In: Journal of economic behavior & organization : JEBO 141 (2017), pp. 14-28
Persistent link: https://www.econbiz.de/10011924833
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Strategic communication in MBA curricula : a qualitative study of student outcomes
Rennie, Kathleen D.; Byrum, Kristie; Tidwell, Matt; … - In: Journal of management education : a publication of the … 42 (2018) 5, pp. 594-617
Persistent link: https://www.econbiz.de/10011928325
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Do communication students have the "write stuff"? : practitioners evaluate writing skills of entry-level workers
Hines, Randy; Basso, Joseph - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 293-307
Persistent link: https://www.econbiz.de/10003825717