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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman - 2011 - 3. ed.

-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers …

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Online public relations : a practical guide to developing an online strategy in the world of social media

Phillips, David - 2009 - 2. ed.

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"Blogify or die?"- weblogs : the new business language of Web 2.0, or yet another communication channel?

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The strategic enterprise

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Tweeting social change : how social media are changing nonprofit advocacy

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Internet mercenaries and viral marketing : the case of Chinese social media

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Wine tourism destination image on the web : a comparison between conveyed and perceived communication drivers

Fait, Monica; Scorrano, Paola; Cavallo, Federica; Iaia, Lea - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 169-189

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The 2.0 critic : blended discourses in blogging

Silva, Nathalia Dib; Campos, Roberta Dias - In: Latin American business review 20 (2019) 2, pp. 109-133

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A taxonomy of online marketing methods for corporate communication

Hajarian, Mohammad; Camilleri, Mark Anthony; Díaz, Paloma - In: Strategic corporate communication in the digital age, (pp. 235-250). 2021

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Does voluntary disclosure on an internet platform affect analyst forecast accuracy?

Wang, Meng; Zhao, Wanlong; Tao, Yunqing - In: Applied economics letters 29 (2022) 17, pp. 1547-1555

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