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Corporate apology after bad publicity : a dual-process model of CSR fit and CSR history on purchase intention and negative word of mouth
Chung, Angie; Lee, Kang Bok - In: International journal of business communication : IJBC … 59 (2022) 3, pp. 406-426
Persistent link: https://www.econbiz.de/10013256548
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An examination of consumers' subjective views that affect the favorability of organizational logos : an exploratory study using Q Methodology
Chung, Angie; Kinsey, Dennis F. - In: Corporate reputation review : an international journal 22 (2019) 3, pp. 89-100
Persistent link: https://www.econbiz.de/10012104983
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Strategic social media management and public relations leadership : insights from industry leaders
Luo, Yi; Jiang, Hua; Kulemeka, Owen - In: Strategic public relations management : statics, (pp. 47-85). 2016
Persistent link: https://www.econbiz.de/10011498335
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Toward a relational theory of employee engagement : understanding authenticity, transparency, and employee behaviors
Jiang, Hua; Shen, Hongmei - In: International journal of business communication : IJBC … 60 (2023) 3, pp. 948-975
Persistent link: https://www.econbiz.de/10014291696
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Driving employee engagement through CSR communication and employee perceived motives : the role of CSR-related social media engagement and job engagement
Jiang, Hua; Luo, Yi - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 287-313
Persistent link: https://www.econbiz.de/10014635501