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Social network reputation management : an international study
Becker, Kip; Nobre, Helena - In: Journal of promotion management : JPM 20 (2014) 4, pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
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Organizational usage of social media for corporate reputation management
Becker, Kip; Lee, Jung Wan - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 1, pp. 231-240
Persistent link: https://www.econbiz.de/10012035634
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National culture characteristics for managing corporate reputation and brand image using social media
Becker, Kip; Lee, Jung Wan - In: Global aspects of reputation and strategic management, (pp. 127-142). 2019
Persistent link: https://www.econbiz.de/10012125451