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Reflections on The History of Marketing Thought
Shaw, Eric H. - In: Journal of historical research in marketing 1 (2009) 2, pp. 330-345
Persistent link: https://www.econbiz.de/10003917550
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Teaching the history of marketing thought : an approach
Shaw, Eric H. - In: Journal of historical research in marketing 7 (2015) 2, pp. 256-271
Persistent link: https://www.econbiz.de/10011376222
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A comment on the relationship between the history of marketing thought and the development of marketing theory
Shaw, Eric H. - In: Marketing theory 11 (2011) 4, pp. 491-494
Persistent link: https://www.econbiz.de/10009419179
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Marketing myths and marketing realities : a commentary on The consumer as voter, judge and jury
Shaw, Eric H. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 100-104
Persistent link: https://www.econbiz.de/10008935839
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A history of schools of marketing thought
Shaw, Eric H.; Jones, D. G. Brian - 2008
Persistent link: https://www.econbiz.de/10003644148
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A history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - In: Handbook of marketing, (pp. 39-65). 2006
Persistent link: https://www.econbiz.de/10003335035
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Marketing, realism, and reality : a plea for putting more '‘ideology"’ into historical research in marketing
Schwarzkopf, Stefan - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 105-108
Persistent link: https://www.econbiz.de/10008935838
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A history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - 2008
Persistent link: https://www.econbiz.de/10003643768
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Marketing's identity crisis : insights from the history of marketing thought
Ansary, Adel I. el-; Shaw, Eric H.; Lazer, William - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 5-17
Persistent link: https://www.econbiz.de/10011919230
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Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 52-62
Persistent link: https://www.econbiz.de/10011883307