//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Ökonomische Ideengeschichte"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Developing successful theories...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Ökonomische Ideengeschichte
Marketing theory
50
Marketingtheorie
49
Theorie
20
Theory
20
Marketing management
16
Marketingmanagement
16
Marketing
13
Competitive advantage
12
Wettbewerbsvorteil
12
Resource-based view
11
Ressourcenorientierter Ansatz
11
Marketing strategy
10
Marktforschung
9
USA
9
Vereinigte Staaten
9
resource-advantage theory
9
Absatz Franchising
8
History of economic thought
8
Market research
8
United States
8
Business ethics
7
Unternehmensethik
7
Distribution channel
6
Ethics
6
Ethik
6
Relationship marketing
6
Scientific method
6
Theory of competition
6
Vertriebsweg
6
Wettbewerbstheorie
6
Wissenschaftliche Methode
6
Absatztheorie
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Economic growth
5
Franchising
5
Strategic marketing
5
Bibliometrics
4
Bibliometrie
4
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
7
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
8
Author
All
Hunt, Shelby D.
8
Jones, D. G. Brian
1
Shaw, Eric H.
1
Published in...
All
AMS review : official publication of the Academy of Marketing Science
2
Journal of historical research in marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Marketing theory
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing theory : the philosophy of marketing science
Hunt, Shelby D.
-
1983
Persistent link: https://www.econbiz.de/10000055295
Saved in:
2
Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
Saved in:
3
The evolution of the resource-advantage theory : six events, six realizations, six contributions
Hunt, Shelby D.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 7-29
Persistent link: https://www.econbiz.de/10009506467
Saved in:
4
On the intersection of marketing history and marketing theory
Hunt, Shelby D.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 483-489
Persistent link: https://www.econbiz.de/10009419180
Saved in:
5
The inductive realist model of theory generation : explaining the development of a theory of marketing ethics
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
2
,
pp. 61-73
Persistent link: https://www.econbiz.de/10009759946
Saved in:
6
The theory of monopolistic competition, marketing’s intellectual history, and the product differentiation versus market segmentation controversy
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10008935193
Saved in:
7
Indigenous theory development in marketing : the foundational premises approach
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 8-17
Persistent link: https://www.econbiz.de/10012296590
Saved in:
8
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->