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Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo; Park, Jin Seong - In: Health marketing quarterly 35 (2018) 1, pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
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Consumer choice behavior : a cognitive theory
Hansen, Flemming - 1972
Persistent link: https://www.econbiz.de/10000050373
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Social cognition and consumer behavior
Sirgy, M. Joseph - 1983
Persistent link: https://www.econbiz.de/10000061669
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Consumer behavior : a cognitive orientation
Markin, Rom J. - 1974
Persistent link: https://www.econbiz.de/10000042254
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Understanding green consumer behaviour : a qualitative cognitive approach
Wagner, Sigmund A. - 1997
Persistent link: https://www.econbiz.de/10000635099
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Einkaufsstättenprofilierung durch Handelsmarkenware des Lebensmitteleinzelhandels : ein gedächtnispsychologischer Erklärungsansatz
Siemer, Silke - 1999 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10001370962
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Effect of visual aids and individual differences of cognitive traits in judgments on food safety
Honda, Hidehito; Ogawa, Midori; Murakoshi, Takuma; … - In: Food policy : economics planning and politics of food … 55 (2015), pp. 33-40
Persistent link: https://www.econbiz.de/10011434044
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Modeling online consumer behavior : preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
Richard, Marie-Odile; Chebat, Jean-Charles - In: Journal of business research : JBR 69 (2016) 2, pp. 541-553
Persistent link: https://www.econbiz.de/10011435967
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Morphing banner advertising
Urban, Glen L.; Liberali, Guilherme; MacDonald, Erin; … - In: From Little's law to marketing science : essays in …, (pp. 211-251). 2016
Persistent link: https://www.econbiz.de/10011436077