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~subject:"ASEAN countries"
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ASEAN countries
Malaysia
16
Brand management
15
Corporate identity
15
Corporate image
12
Tourism
12
Markenführung
11
Tourismus
11
Consumer behaviour
9
Corporate reputation
9
International marketing
9
Brands
8
Corporate communications
7
Corporate culture
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Customer satisfaction
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Marketing
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Motivation
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Unternehmenskultur
6
Brand image
5
Country of origin
5
Distribution management
5
Gesundheitstourismus
5
Health tourism
5
Holiday behaviour
5
International tourism
5
Internationaler Tourismus
5
Kundenzufriedenheit
5
Place marketing
5
Standortmarketing
5
Urlaubsverhalten
5
Corporate branding
4
Designation of origin
4
Dienstleistungsqualität
4
Ferienimmobilien
4
Firmenimage
4
Globalization
4
Herkunftsbezeichnung
4
Islam
4
Marketing communications
4
Medical tourism
4
Perception
4
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Dinnie, Keith
3
Seidenfuss, Kai-Uwe
3
Ghazali Musa
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Kathawala, Yanus
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Kathawala, Yunus
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Melewar, T. C.
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Asia Pacific journal of marketing and logistics
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International marketing review
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The journal of consumer marketing
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ECONIS (ZBW)
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Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
2
Regional and country ethnocentrism : broadening ASEAN origin perspectives
Seidenfuss, Kai-Uwe
;
Kathawala, Yanus
;
Dinnie, Keith
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 298-320
Persistent link: https://www.econbiz.de/10009752327
Saved in:
3
Assembly and component origin effects : an ASEAN consumer perspective
Seidenfuss, Kai-Uwe
;
Kathawala, Yunus
;
Dinnie, Keith
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 488-498
Persistent link: https://www.econbiz.de/10008772895
Saved in:
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