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ASEAN-Staaten
Brand management
10
Markenführung
9
Consumer behaviour
5
Place marketing
5
Standortmarketing
5
ASEAN countries
3
Brand image
3
Corporate reputation
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Firmenimage
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Konsumentenverhalten
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Markenimage
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Place branding
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South East Asia
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Brand
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Brand elements
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Brand identity
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City marketing
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Corporate culture
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Corporate identity
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Corporate image
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Country of origin
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Designation of origin
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Globalization
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Herkunftsbezeichnung
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Higher education institution
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Hochschule
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Identification
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Image
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Integrated marketing communications
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Markenartikel
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Markenpolitik
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Marketing
2
Marketing management
2
Marketingmanagement
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Nation state
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Nationalstaat
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Public relations
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Reputation
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Rules of origin
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Dinnie, Keith
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Seidenfuss, Kai-Uwe
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Ghazali Musa
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Kathawala, Yanus
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Kathawala, Yunus
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Melewar, T. C.
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Asia Pacific journal of marketing and logistics
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International marketing review
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The journal of consumer marketing
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ECONIS (ZBW)
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Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
2
Regional and country ethnocentrism : broadening ASEAN origin perspectives
Seidenfuss, Kai-Uwe
;
Kathawala, Yanus
;
Dinnie, Keith
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 298-320
Persistent link: https://www.econbiz.de/10009752327
Saved in:
3
Assembly and component origin effects : an ASEAN consumer perspective
Seidenfuss, Kai-Uwe
;
Kathawala, Yunus
;
Dinnie, Keith
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 488-498
Persistent link: https://www.econbiz.de/10008772895
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