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Marketing research
Aaker, David A.; Day, George S. - 1983 - 2. ed.
Persistent link: https://www.econbiz.de/10000077769
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Is market share all that it's cracked up to be?
Jacobson, Robert; Aaker, David A. - In: Journal of marketing 49 (1985) 4, pp. 11-22
Persistent link: https://www.econbiz.de/10003057971
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Interactive marketing models
Aaker, David A.; Weinberg, Charles B. - In: Journal of marketing 39 (1975) 4, pp. 16-23
Persistent link: https://www.econbiz.de/10001784657