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Marketing management : analysis, planning, and control
Kotler, Philip - 1967
Persistent link: https://www.econbiz.de/10000566785
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Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242
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New mathematics for marketing planning
Kotler, Philip - In: New ideas for successful marketing : [National …, (pp. 507-528). 1966
Persistent link: https://www.econbiz.de/10003607101
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Corporate models : better marketing plans
Kotler, Philip - In: Harvard business review : HBR 48 (1970) 4, pp. 135-149
Persistent link: https://www.econbiz.de/10002239070
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Marketing decision making : a model building approach
Kotler, Philip - 1971
Persistent link: https://www.econbiz.de/10000576686
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Design: a powerful but neglected strategic tool
Kotler, Philip; Rath, G. Alexander - In: Journal of business strategy 5 (1984) 2, pp. 16-21
Persistent link: https://www.econbiz.de/10003607064
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Marketing decision making : a model-building approach
Lilien, Gary L.; Kotler, Philip - 1983 - Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
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Eine moderne Absatzlehre der Unternehmung
Gieseler, H. Peter - In: Ordo : Jahrbuch für die Ordnung von Wirtschaft und … 20 (1969), pp. 427-431
Persistent link: https://www.econbiz.de/10002417752