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Marktbearbeitungsstrategien des Versicherungsunternehmens
Wolff, Volker - 1979
Persistent link: https://www.econbiz.de/10000051606
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Die Bedeutung des Marketing für den Erfolg von Versicherungsunternehmen
Schwake, Edmund - In: Zeitschrift für die gesamte Versicherungswissenschaft … 73 (1984) 3/4, pp. 389-408
Persistent link: https://www.econbiz.de/10002795986
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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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Marketing: management and social change
Hartley, Robert F. - 1972
Persistent link: https://www.econbiz.de/10000556982
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Marketing. Basic concepts and decisions
Pride, William M.; Ferrell, O. C. - 1977
Persistent link: https://www.econbiz.de/10000558157
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Marketing analysis and decision making
Marcus, Burton H.; Tauber, Edward M. - 1979
Persistent link: https://www.econbiz.de/10000558924
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The management of trade marketing
Lawrence, Arthur - 1983
Persistent link: https://www.econbiz.de/10000559710
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The marketing revolution. Understanding major changes in how businesses market
Bencin, Richard L. - 1984
Persistent link: https://www.econbiz.de/10000559758